Professor Ron Shachar, Former Dean of the Arison School of Business at Tel Aviv University, Tel Aviv

Professor Shachar’s research focuses on major advertising and branding issues, strategic marketing and related-areas within the entertainment industries and political sphere. His work has been published in leading journals in various fields (marketing, economics and political science) and also been cited in international news media (e.g. Wall Street Journal and Fox News). Professor Shachar serves as an associate editor in two leading journals and on the editorial board of other leading journals. He earned in his PhD in economics from Tel Aviv University and did a postdoc at Harvard University, soon after Professor Shachar joined the Yale School of Management. In 1997, he returned to Israel and until recently, led the marketing studies at Tel Aviv University (where he also won the best professor award).